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This web page aarding.org has the following in the web page, "Become fitter and healthier overnight with the most effective earthing method." Our analyzers saw that the website also stated " New Years 2017 promotion! Fill in when ordering, Happy NY! A good nights sleep is the foundation of a healthy, active and joyful day to come." The Website also said " Now in a simple and most affordable way, by earthing yourself, you can multiply your sleeping benefits and turn your bed into the ultimate healing station that works for you. Clint Ober author - Earthing, the most important Health discovery ever. This earthing sheet measures 90x200 ." The website's header had earthing sheet as the most important optimized keyword. It is followed by earthing mat, grounding, and earthing which isn't as ranked as highly as earthing sheet. The next words aarding.org used was plush pad. sheet was included but will not be understood by web crawlers.